Our team

  • Trudy TannerOwner

    Qualifications: Trudy holds a Masters in Industrial and Organisational Psychology (Stellenbosch University), a Masters in Business Leadership (UNISA- University of South Africa), and a Certificate in Mindfulness-Based Interventions (University of Stellenbosch/Mindfulness Institute of South Africa).

    Experience summary: In addition to the journeys we undertake with the support of a strong team at PsyGro, I have also enjoyed working for the likes of Standard Bank and Unilever across functional areas at all levels of management, both locally and globally. My 20 years+ working experience includes professional world-class expertise in a number of disciplines including customer service excellence, organisational change management, sales, logistics, banking, sales and business forecasting, business planning, innovation planning, and project leadership

    What kind of leader am I? I believe that leadership is all about ensuring that your influence inspires and facilitates growth equally in yourself and those around you for the greater good of the individuals, the business in which we work, and the communities in which we live. I have a passion for nudging people and businesses awake so that they empower themselves in mindfully and confidently transforming themselves in embracing their possibilities.

    The thoughts of my team on my leadership style: “Innovative, adaptable, encouraging, supportive, empathetic, insightful, optimistic, honest, and authentic – diplomatically direct, open and engaging, you put the effort in to find solutions and realise the results in an uplifting way. You expect the best from us and help us to deliver it, whether through coaching us to get it done or actually helping us get it done.”

    Loves to…spend quality time with my family and friends, running on the beach with my pups, as well as surfing, soaking up the wonder of nature, and a bit of creative time dabbling in photography and on the guitar.

    Quotes I live by...
    “Have the courage to follow your heart and intuition. They somehow already know what you truly want to become.” Steve Jobs

    “We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It is not just in some of us; it is in everyone and, as we let our own light shine, we unconsciously give others permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” Marianne Williamson/Nelson Mandela

  • Sam LunowPsychometrist, Facilitator, and Consultant


    • BA Hons Psych from Stellenbosch University.
    • Registered Psychometrist Independent Practice with the HPCSA

    Experience summary: I took a gap year after school and entered the world of work in an administrative function at a vehicle hire company to save money to travel, which I then did for five months in Europe. On return, I completed my studies whilst working as a waitron. My first position after completing my studies was at a food hygiene equipment company as a sales representative, dealing extensively with factory, farm, and production staff around hygiene and food safety education and products. Two years later, I joined PsyGro – initially as a psychometrist and later with additional responsibilities as a consultant and facilitator. Three years later, I joined Maxie Consulting as a psychometrist. I was also very involved in job and competency profiling, performance management, talent management, and related facilitation during my tenure at Maxie Consulting. After 8 years, I said fond farewells and joined PsyGro as a psychometrist, consultant, and facilitator.

    What kind of leader am I? Compassionate, diplomatic, abstract-thinking, light-hearted, structured, and planned.

    What I’m working on now Making a difference and keeping things simple and real – being humble and authentic and keeping an open mind when connecting with people in all spheres of life.

    Loves to…spend time with my husband and children on the beach, get lost in a good book or movie, watch the waves and contemplate life.

    Quote I live by

    “You can’t control everything. Sometimes you just need to relax and have faith that things will work out. Let go a little and just let life happen.”

    “A grateful heart is a beginning of greatness. It is an expression of humility. It is the development of such virtues as faith, courage, contentment, happiness, love, and well-being.” James E. Faust

  • Jason CookFacilitator and Consultant

    BCompt Honours – Accounting, Auditing, and Tax – UNISA
    Chartered Management Accountant – Chartered Institute of Management Accountants

    Experience Summary After completing my studies and articles at PKF Durban, I took the decision to experience life a little and headed to London. It was there that I joined the FMCG giant Unilever in their global head office as reporting manager responsible for the North American region.

    In this role, I got my first exposure to the ideal of building leadership from within. Working with a multitude of nationalities and cultures was inspiring for me and it was this exposure that piqued my curiosity in people. I was asked to join a team that developed and rolled out their mentor/mentee leadership programme.

    Returning to SA five years later, I joined the Unilever SA business as Finance Manager for the Homecare category, which encompassed delivery of finance capability across marketing, supply chain, and customer teams. During this time, I received the Unilever Chairman’s Award for Finance Excellence. I was then asked to head up a project task team that developed the Integrated Business Planning Process, and re-engineered the company’s Trade Term Policy. I was then appointed Finance Director for Market Development Africa. Most recently, I was Finance Director at a small but fast growing digital marketing agency based in Durban. Joining PsyGro has allowed me to fuel my passion for people development and follow my purpose

    What kind of leader am I? A strategic thinker, collaborative, encouraging, and empathetic. I am a strong communicator. Leadership is about understanding and making a connection with those around you, allowing you to be mindful of each individual’s circumstances. It’s important to know what makes them tick.

    Loves to… Family is a huge part of life and we spend a lot of time together. I play my guitar a bit, drink red wine, and enjoy good food. Fitness and health is a big part of my day to day. I am a firm believer in a healthy body, healthy mind.

    Quotes I live by
    “You see things and you say ‘why?’, but I dream things that never were, and I say ‘why not?'” – George Bernard Shaw

  • Jess FritzFacilitator and Consultant - Educational

    Qualifications I have studied Education and Economics and have a post-graduate qualification in Tertiary Education through UNISA.

    Experience Summary I have spent 20 incredible years in the education field, holding a variety of teaching and leadership positions. Together with this, I have owned a children’s ceramic business and served as the regional manager for a bespoke ceramics company. I am passionate about young people and, in 2017, I joined the PsyGro team to extend the valuable service that PsyGro offers to our younger generation through the education sector.

    What type of leader am I? Focused, enthusiastic, hands-on, organised, and empathetic.

    Loves to… Spend time with my family and friends, reading, cycling, running, and going on adventures.

    Quote I live by

    “The Four Agreements” – by Don Miguel Ruiz

    “Strive not to be a success, but rather to be of value.” – Albert Einstein

    “The only person you are destined to become is the person you decide to be.” – Ralph Waldo Emerson

  • Michelle WrightClient Liaison

    Experience summary After high school, for three years, I travelled back and forth to the States and worked there then decided to stay in SA. In 2005, I started at PsyGro as a Workshop Co-ordinator

    What kind of Leader am I? Lively, independent, enthusiastic, and I have a ‘can-do’ attitude, seeing nothing as beyond my capabilities

    Loves to… Spend time with my daughter, family, and friends; listen to music; and going out for supper with the people I love.

    Quote I live by….

    “You are the architect of your own destiny; you are the master of your own fate; you are behind the steering wheel of your life. There are no limitations to what you can do, have, or be except the limitations you place on yourself by your own thinking”

  • Dawn TannerAccounts
    Experience Summary I have spent 40 years working in various roles in the administrative and debtors and creditors world.

    What type of leader am I? I believe in supportive and encouraging leadership and the principle that together we can achieve more.

    Loves to Learn new things and see positive results, animals, reading, enjoy the challenge of a puzzle, and I love working in and supporting the community.

    Quotes I live by:

    “Every New Morning is a way of saying one more time. Go make a difference, touch one’s heart, encourage one’s mind, inspire one’s soul and enjoy the day.”

  • Jason TannerIndependent Finance Manager

    Experience summary I have spent 20+ years working in various fields from running small businesses to joining the corporate world and working as a store manager for Woolworths to currently owning my own courier business. I support the PsyGro team on the finance side on a freelance basis.

    What kind of leader am I? I am an outcomes-based leader that believes in working with consistency, honesty, authenticity, and discipline to deliver results for both individuals and the business.

    Loves to…Spend time around a dinner table with my family and friends, watching a good show from time to time, and spending some time in the gym.

    Quotes I live by...
    We are what we repeatedly do. Excellence, then, is not an act, but a habit”